Sunday, March 1, 2009

Vodka in Russia | Vodka in Poland | Vodka in Sweden | Vodka in the United States

Vodka in Russia
Russians firmly believe that Vodka was created in their land. Commercial production was established by the 14th century. In 1540 Czar Ivan the Terrible took a break from beheading his enemies and established the first government Vodka monopoly. Distilling licenses were handled out to the boyars (the nobility) and all other distilleries were banned. Needless to say, moonshining became endemic.

Vodka production became an integral part of Russian society. Aristocratic landowners operated stills on their estates and produced high-quality Vodkas which were frequently flavored with everything from acorns to horseradish to mint. The Czars maintained test distilleries at their country palaces where the first experiments in multiple redistillations were made. In 1780 a scientist at one such distillery invented the use of charcoal filtration to purify Vodka.

By the 18th and well into the 19th century the Russian Vodka industry was probably the most technologically advanced industry in the nation. New types of stills and production techniques from Western Europe were eagerly imported and utilized. State funding and control of Vodka research continued. Under a 1902 law, "Moscow Vodka," a clear 40% ABV rye Vodka made with soft "living" (undistilled) water and without added flavorings was established as the benchmark for Russian Vodka.

The Soviet Union continued government control of Vodka production. All distilleries became government-owned, and while the Communist Party apparatchiks continued to enjoy high-quality rye Vodka, the proletariat masses had to make do with cheap spirits. The societal attitude toward such products could be best summed up by the curious fact that mass-produced Vodka was sold in liter bottles with a non-screw cap. Once you opened the bottle it couldnt be resealed. You had to drink it all in one session.

Vodka production in the current Russian Federation has returned to the pre-Revolutionary pattern. High-quality brands are once again being produced for the new social elite and export, while the popularly priced brands are still being consumed, well, like voda.

Vodka in Poland
The earliest written records of Vodka production in Poland date from the 1400s, though some Polish historians claim that it was being produced around the southern city of Krakow at least a century earlier. Originally known as okowita (from the Latin aqua vita —water of life), it was used for a variety of purposes besides beverages. A 1534 medical text defined an aftershave lotion as being "Vodka for washing the chin after shaving." Herbal-infused Vodkas were particularly popular as liniments for the aches and pains of life.

In 1546 King Jan Olbracht of Poland granted the right to distill and sell spirits to every adult citizen. The Polish aristocracy, taking a cue from their Russian peers, soon lobbied to have this privilege revoked and replaced by a royal decree that reserved the right to make Vodka exclusively to them.

Commercial Vodka distilleries were well established by the 18th century. By the mid-19th century a thriving export trade had developed, with Polish Vodkas, particularly those infused with small quantities of fruit spirit, being shipped throughout northern Europe and even into Russia.

With the fall of Communism in the late 1980s, the Vodka distilleries soon returned to private ownership. Nowadays high-quality Polish Vodkas are exported throughout the world.

Vodka in Sweden
Vodka production in Sweden, which dates from the 15th century, has its origins in the local gunpowder industry where high-proof spirit (originally called brännvin) was used as a component of black powder for muskets. When distilleries were licensed to produce beverage alcohol (primarily spice-flavored Aquavit, but also Vodka), it was with the understanding that gunpowder makers had first priority over beverage consumers.

Home distilling was long a part of Swedish society. In 1830 there were over 175,000 registered stills in a country of less than three million people. This tradition, in a much diminished and illegal form, still continues to this day. Modern Swedish Vodka is produced by the Vin & Sprit state monopoly.

Vodka in the United States
Vodka was first imported into the United States in commercial quantities around the turn of the 20th century. Its primary market was immigrants from Eastern Europe. After the repeal of National Prohibition in 1933, the Heublein Company bought the rights to the Smirnoff brand of Vodka from its White Russian émigré owners and relaunched Vodka into the U.S. market. Sales languished until an enterprising liquor salesman in South Carolina started promoting it as "Smirnoff White Whisky — No taste. No smell." Sales started to increase and American Vodka, after marking time during World War II, was on its way to marketing success. The first popular Vodka-based cocktail was a combination of Vodka and ginger ale called the Moscow Mule. It was marketed with its own special copper mug, examples of which can still be found in the back shelves of liquor cabinets and flea markets of America.

Today Vodka is the dominant white spirit in the United States, helped along by its versatility as a mixer and some very clever advertising campaigns from the various producers. One of the most famous of these was the classic double entendre tag line: "Smirnoff — It leaves you breathless."

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