Absolut Vodka is a Swedish brand of vodka, produced near Åhus, Scania, in southern Sweden. In March 2008, the Swedish government, owner of Absolut through its V&S Group, sold Absolut to the French firm Pernod Ricard.
Building on a four century tradition of producing vodka at Åhus, Absolut was introduced in 1879 by the entrepreneur Lars Olsson Smith. Absolut is the third largest brand of alcoholic spirits in the world after Bacardi and Smirnoff, marketed in 126 countries. The largest export market is the United States where close to 73 million litres were sold in 2003. More than 40% of the imported vodka in the United States is Absolut.
Building on a four century tradition of producing vodka at Åhus, Absolut was introduced in 1879 by the entrepreneur Lars Olsson Smith. Absolut is the third largest brand of alcoholic spirits in the world after Bacardi and Smirnoff, marketed in 126 countries. The largest export market is the United States where close to 73 million litres were sold in 2003. More than 40% of the imported vodka in the United States is Absolut.
Absolut Vodka is available in many varieties.
Absolut VODKA (40%, blue label)
Absolut VODKA (50%, red label)
Absolut PEPPAR (Roasted Jalapenos, Green Tomato and Dried Herbs flavor – the first flavoured Absolut Vodka, launched in 1986)
Absolut CITRON (Lemon flavour launched in 1988)
Absolut DISCO (normal absolut vodka, blue label, in a special edition disco cover)
Absolut BLING-BLING (normal Absolut vodka, limited edition golden bottle).
Absolut KURANT (Blackcurrant flavour launched in 1992)
Absolut MANDRIN (Orange and mandarin flavour mix launched in 1999)
Absolut VANILIA (Vanilla flavour launched in 2003)
Absolut RASPBERRI (Raspberry flavour launched in 2004)
Absolut APEACH (Peach flavour launched in 2005)
Absolut RUBY RED (Grapefruit flavour launched in June 2006).
Absolut PEARS (Pear flavour launched in January 2007).
Absolut NEW ORLEANS (Mango and Black Pepper flavour launched in August 2007). This is a special edition in an annual city themed series. 100% of the profits go toward various Gulf Coast charities.
Absolut C'N'C Fashion Animal (limited edition by Ennio Capasa launched in 2007)
Absolut 100 (100 proof, black bottle, flavour launched in 2007)
Absolut MANGO (Mango flavour, launched in 2007)
Absolut LOS ANGELES (Acai, Acerola, Pomegranate, and Blueberry flavour mix launched in July 2008). This is the 2nd in the city themed series. Absolut is donating $250,000 from the sale of Absolut Los Angeles to Green Way LA.[1]
Absolut LEVEL, launched in 2004, is a super-premium vodka created and sold by but marketed separately from Absolut.
Absolut COLORS (40%, blue label) Limited edition celebrating 30th anniversary of the Rainbow flag. (311,000 bottles, also including a cocktail recipe book)
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